I’m running a tongue‑in‑cheek guerrilla campaign on LinkedIn, selling a “#COMPANYMAN” T‑shirt that blurs the line between fan merch for the dark comedy Your Friends & Neighbors, which is a suburban satire of hustle culture.
Jon Hamm the most excellent actor inspiring my t-shirt and star of YF&N has also been hitting the memes lately. In addition to his Bad Bunny fanboying he featured in one of 2025’s viral memes based on his performance in a memorable scene in season one.
I have roughly 2,000 followers on LinkedIn (tiny) so I don’t imagine this will cut through the noise, but I’m having fun doing it so feel free to follow along here.
It’s my live experiment in whether subtle, in‑universe meme marketing can cut through a hyper‑professional platform and actually move a goofy t-shirt.
Isn’t it funny how people on LinkedIn talk about business but the real social selling happens on Instagram, Tiktok and others …
The t-shirt will be released on 3 April 2026, the same day that Season 3 launches.
